A proprietary style to emphasis exclusive & lucrative department.
ABN AMRO Asset Management
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Line patterns on a presentation folder are embossed and embellished with UV lacquer.
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ABN AMRO Asset Management’s visual style applied to a trade show stand.
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Line patterns are a characteristic element of the visual style and refer to the exclusivity of security papers.
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Brochure cover with water image that symbolizes the cash flows and the dynamic character of the organization.
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Editor’s formula and design for internal AM magazine.
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In AM-magazine abstract concepts were visualized by use of metaphors and conceptual photography.
ABN AMRO Asset Management is one of the world’s leading asset managers with headquarters in London and Amsterdam, a worldwide network in 24 countries and over 1600 employees worldwide. ABN AMRO Asset Management manages funds for private clients and for thousands of institutional investors like central banks and pension funds around the globe.
ABN AMRO Asset Management is the most profitable and most specialized expertise within the bank. Because of the department’s unique position within the bank, Asset Management felt the need to explicitly profile oneself within the bank. They wanted their own visual style for the exclusive and high-quality products and services within this department. The developed style has its own character, yet also fits perfectly into the existing ABN AMRO house style.
Starting point of the style are line patterns that refer to security papers. The generous use of white space emphasizes the exclusivity and expertise of the products and services. Images of nature are used as a metaphor for growth. Images of water symbolize the cash flows and the dynamic character of the organization.